SAMA's Announce Scottish Showcase at Liverpool Sound City
SAMA’s are delighted to announce a new event this September with Liverpool Sound City! In partnership with Creative Scotland, SAMA’s are staging the conference opening party which will see performances by Callum Easter, The Vegan Leather, and Zoe Graham. Sound City is a global community and 2020 will be our opportunity to celebrate together on the streets and in the amazing music venues of Liverpool.
The event will take place in the evening of Friday 25th September, more to follow.
Rebecca Ayres, Sound City's Managing Director, says: "Sound City is the UK’s leading independent festival and conference. One of the original multi-venue showcase festivals, the format has shifted and changed over the years, but I think we've now found our best iteration.”
"All the venues are close together, there’s a real sense of discovery and ease of accessibility. The Baltic Triangle is one of the country's most innovative and thriving creative business centres, a real success story and we’re honoured to take it over for a weekend long celebration of creativity."
The festival is the UK's lead for the PRS KeyChange campaign to meet the target of an equal gender split lineup.
Last year the festival's lineup exceeded the goal of a 50/50 gender split, with female and mixed groups representing 59% of Sound City.
For more information and tickets go here.